As you know, we attended the Schick Fashion Exposed show in Whistler on 24 April, and it was a great opportunity to scope out some of the key trends in snow fashion for the coming 2010 season. Now, bear in mind we're not industry insiders, so our reactions to the 2010 collections are purely our own. See what you think and let us know!
If there was a single unifying theme to the 2010 snow clothes, it's the snowboarders no longer have it all their own way: the days of boarders looking good and skiers looking like your mum are definitely over. Next year's gear is heavily ski influenced, with bright colours, one-piece suits and some fitted shapes on show. That's not to say we're going right back to 1980s Switzerland and neon onesies - but neither is it all about the baggy skate look of the '90s and early 2000s. Maybe that's a reflection of the way freestyle skiing has taken off and blurred the boundaries between the ski and snowboard tribes. It's not a new phenomenon, but next year's gear really shows how far the ski/snowboard crossover look is becoming established.
For pics of the show, check out this Flickr set from Tyler Ingram, which show off some of the models in action. Unfortunately it's not always clear which brand is which, but I've linked back to individual pics where I can remember.
So what were the big brands backing you to wear in 2010?
- Burton are betting big on shiny fabrics for their jackets, and if Burton get into something you can assume it will be everywhere soon. So expect to see more of the same bright colours (primary shades of blue, red, and orange for guys, and jewel colours on girls) but with a high gloss finish. There was a red women's bib pant a bit like this that we especially liked.
- Orage were showing lots of the same trends as this year, but the results were fun and really wearable. Lots of mustard yellow and purple in their collection, plus overall-style onesies for girls, and big chunky jackets all round.
- Gore tex, not content with supplying fabrics for just about everyone, showed some of their own outerwear, with this blanket-stitch pattern featuring heavily.
- Rossignol had one of the most memorable collections, with a big lego theme (hence the pics of our little lego snowboard dudes on the mountain - credit to our flatmate Phylis for those). Their gear was all about bright primary colours, plus a signature lego-brick print on some outerwear, and another blue and white cloud print that I'll be looking out for on the hill next year. Also some shiny plastic-finish down jackets - it'll be interesting to see if those take off.
- Helly Hansen focused on straight-down-the-line wearable looks, mainly in neutral browns and greens, with red and blue accent pieces.
- Westbeach are celebrating their 30th anniversary year, so they were having some fun with a retrospective of some vintage gear. They don't make 'em like this any more. Their new stuff was a little less out there but as you'd expect from Westbeach, very Canadian and very wearable.
- Nikita had some good looks for girls; it's always interesting to see what a female-only brand will do, free from the influence of what the guys are wearing. Their collection was notable for some colourful check jackets and flattering slimmer-cut pants.
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